Keywords in Campaigns

Another plug for The Pondering Primate.  Read the posting - SMS for Radio. 

Today - you could activate a keyword on any existing advertising - print or broadcast.  The text to number is always 78247 (qtags).  By texting the keyword, the individual will get a reply (with salient info) and a weblink.  Both reply and weblink are specified by advertiser.

On print - you highlight the keyword - maybe in a different color or bold. On broadcast radio, you announce it at the end of the story.  To learn more about this - text 'umcor' to 78247.

If you are listening to Dayna Steele's The Art of Doing Business today at 3-4pm CST (BizRadio 1320am in Houston) you will hear how qtags keywords are integrated into a guest interview.

This is easy.  Everyone can text.  Everyone can remember a keyword.  If they text the keyword - they will remember your message.