Mobility Mktg, SMS/Text, Shortcode References
Advertisers are adding sms/text shortcode programs to their marketing mix daily. Here is a reference list of case studies & interesting Mobility Marketing stats -
Cingular program delivers coupons to mobile phones
Is the US Ready for Mobile Marketing - Forrester
Consumers appreciate relevance - use shortcodes to give control to customers - DM News
Firms give texting a thumbs up - Denver Post
Mobile Maketing that works - SMS/TEXT
The good & bad of texting and market overview - Mercury News
The United States' Cellular Telecommunications Industry Association(CTIA) confirms that SMS text messages are growing in popularity, with 48.7billion SMS messages sent in the second half of 2005 - up 50% on the sixmonths before that. The CTIA claims that around 40% of US cellular customersnow use text messaging, still well behind the penetration levels of over 60%found in Europe.
Consumers adapt to advert shortcodes M:Metrics found that 29.1% of mobile users in Spain responded to shortcodes on advertising each month, followed 18.5% of UK users, 10.1% in France, 7% in the US and 3.4% in Germany
Gen Y phones it in - Phones and personal digital assistants are increasingly wired for online information or commerce: 45% of Generation Y-ers (18-26-year-olds) with a mobile phone use Web-enabled versions, compared with 8% of older Baby Boomers (those between 51 and 61). Overall 22% of all households have at least one Web-enabled phone, according to a Forrester's study.
Subway launches sms/text campaign: Franchise locations owned by QSR Brands will push real-time alerts and discounts to customers' cell phones using MobileLime's technology. Buffalo-area consumers will be able to register for free for The Subway Mobile Alerts Club at the 12 participating Subway shops, or by sending a text message to the campaign-affiliated number. Those who opt-in to the program will receive coupons, special offers and event notifications via their mobile phones.
Vote 4 Me; Text Messaging in politics
Fuse TV integrates sms/text throughout programming
Consumer perception on sms/text spam - don't like it!
Universal Music Group uses short-code to link fans w/ online music
Virgin Airlines uses sms/text function to relieve in-flight boredom
Allure is using text messaging to get readers to sample beauty products - full article.
With TxtVoter, participating organizations register voters by asking them to send a text-message from their cell phone to a shortcode.
From State Farm's in-venue 10' x 10' display, fans can send a message to their favorite performer, take an online-photo with all the Idol performers and redeem prizes—including State Farm/American Idol-branded seat cushions, binoculars and magnets—through a wireless text messaging program developed by ipsh!.
Joined by GOP strategist Mary Matalin, Sen. Rick Santorum (R-PA) launched his re-election campaign's text messaging initiative during a woman's outreach breakfast 6/19.
US Government Using SMS for Emergency Alerts
SMS Helps build Customer relations
Texting in Political Campaigns
P&G adds sms/text to Crest Campaign
SMS/Text in Medical Applications
Coupons delivered via mobile phones
Outline of Marketing with Shortcodes from Mobile Marketing Association
No Thanks for Ads on Mobile Phones
How to connect your client via sms
US - ipsh and Discovery Channel
Europe - Taylormade Adidas contest
UK - Cuervo uses shortcode to win tickets -
UK - Bango and Activefone enable users to text to shortcode to download recipes from top chefs.
GetMeThere.co.uk launches the First, FREE to install, Pay-as-you-go, Mobile Satellite Navigation solution in the UK . You text to short-code to receive GPS information.
UK Google users can send a text message, such as ‘wedding crashers w1’ to the U.K. five digit shortcode 64664 (6GOOG on most phones), to receive film and cinema results from Google in the form of a text message
UK 3 Network has created a dedicated five digit short code to give access to content including virals, animations, home movies and funny ads.
Backstreet Boys using Vibe Text 2 Screen application to send SMS messages to screen on display during concernt.
Absolut has the shortcode VODKA on point-of-purchase displays.
Budweiser's text a bud lets you enter your friend's number, a time, and a bar. They get a message saying, "Hey, X is buying you a Bud. Meet at X bar at X time
Heineken SMS contest using the shortcode GREEN got an astonishing 10 percent response rate at a recent music festival.
UK - EMI consumers are prompted to dial a shortcode, which automatically streams a 30 second video or audio clip back to their mobile. Those who want to buy ringtones can navigate to a separate WAP page, where a selection of realtones and polys can be purchased.
UK - Goldfrapp album launch displays shortcode, which fans can text to receive link to Goldfrapp Hyperstore.
Direct TV - Channel 100; The channel allows customers of any US wireless carrier to send text messages (using the shortcode 48433) to friends and family separated as a result of the hurricane and its aftermath, and scrolls those messages across the bottom of the TV screen.
Fox Sports Radio are offering listeners a way to interact with programming through text messaging
Susquehanna Radio Corp providing wireless texting program for their 33 radio stations. The very first use of the system by the Dallasstation, 99.5 The Wolf, generated over 6000 messages in the first 30 minutes.
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