A keyword is worth a Thousand Words

Rip Curl is using the keyword 'ripcurl' across several advertising mediums.  This strategy leverages the text-to-shortcode service as the audience begins to look for the keyword on all messages.

Download the ad running in Times Square (via SmartSignMedia and CDM) - Download Movies.zip

Download the ad running in-store in California (via Allodic Marketing) - Download RipCurl_Fanning15s.mov