More DIY

I posted the other day about how doing-it-yourself is a powerful trend, and one that advertisers should recognize.  Here are three more great examples of DIY in Advertising -

4INFO - has just announced an investment from Gannett.  This is a great example of people being empowered by technology.

dMarc Broadcasting - this company allows Advertisers to upload spots, create & monitor a national radio spot media plan.  Google today announced the acquisition of this Newport Beach company for $102 million, so obviously the king of Advertising DIY sees value in this model.

MyClassifiedAds - this company allows Advertisers to create a space or classified advertising plan nationally.