Source for Mobile Marketing Programs

The CTIA reports that as of Nov 05, there are 198,758,591 wireless subscribers in the U.S.  That's a big market -- and you should be leveraging that as a channel.

The Mobile Marketing Assocation is an excellent resource for programs both nationally and internationally featuring a mobility element.  Subscribe to the newsletter to receive updates monthly. 

Here are some mobility programs a recent newsletter highlighted -

• The Hockey News (powered by g8wave using SMS/text to drive subscription. (story)
• Nextel using SMS/text to drive usage of sms/text. (story)
• Pepsi in Turkey using a text to short-code to enter to win prizes (story)
• Doritos in Turkey using SMS/text to name that new taste (story)
• Dove using SMS/text to short-code to vote on advertising graphics (story)