What's all the Buzz about?

qtags will be attending the WOMMA Wombat Conference next week (Jan 18-20, Orlando), and I've just had the pleasure of meeting one of the presentors, Walter Carl from Northeastern University. 

Walter will be disussing his latest manuscript -- "What's All the Buzz About? Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices".  You can download a pre-press version here.  Visit his Word-of-Mouth Comunication study blog too.

It's not too late to register & attend. (use those FF points and get to Orlando). If you can't attend, you should visit www.womma.org for the downloads, agenda and speaker downloads.