50plusclicks has added qtags to their advertising products portfolio under a program called DirectConnect.
'50Plusclicks' Direct Connect Program provides a direct path between your offline advertising and your online content. The Direct Connect program uses qtags™ text to short-code service to allow your customers to bookmark your offline advertising messages and to have information about your message sent to their mobile phone and saved for them online in an easily accessible inbox. The 50plusclicks Direct Connect Program is free for your customers to use, and offers you measurability and visibility of the response to your ad. It also makes it easy for your customer to get online to learn more, tell others and purchase. The 50Plusclicks Direct Connect Program can be added to any existing offline or online campaign by displaying your chosen qtags keyword'.
This is an exciting expansion for qtags into the growing audience of the 50+.
The company 50plusclicks is a leader in the online advertising for the 50+ age-group, and specializes in publishing content specifically for that target.
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