Text to Win at an Event
Another example of how texting can be used to engage an audience;
Tyson Foods used a text-messaging campaign at the Tyson American Cup international gymnastics competition earlier this month.
The on-site promo invited spectators to text a message to World Champion gymnast Chellsie Memmel for a chance to win seats on the floor during the March 4 competition. Halfway through the gymnastics competition, one winner got a call from Memmel to meet her on the floor and watch the rest of the program together.
All other participants got a follow-up message from Memmel the next day, thanking them for playing and encouraging them to stay in contact with Tyson online. Fifty-seven percent of the audience entered the contest.
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