Allure Magazine is using a text-to interaction to deliver great rewards for readers. (full article). By texting the words "FREE STUFF" to 47988, readers opt-in to receive daily text message alerts to enter the day's giveaway. Allure is doing this as a way to sample beauty products - powerful solution, as research shows that 75 percent of American women say free samples drive the purchase of beauty products (up from 61 percent last year), and in fact, sampling is a greater driver of purchase than product reviews, recommendations from beauty advisors, and TV advertising.
The qtags GoodyBag program is also a powerful way to deliver rewards to a target audience.
Imagine; as an advertiser, you choose a word, and populate its associated text replies with 'goodies' - like 10% off a massage, or Free Appetizer w/Entree, Buy 1 Get 1 Free, etc.
With QTAGS text - the advertiser can choose to populate the text replies with a single answer OR, with multiple answers. For example - in our text 'nycgoody' to QTAGS program, we have populated the replies to 'nycgoody' with over 14 promotions.
Try it now - text 'nycgoody' to QTAGS (78247). And keep texting -- you'll see how you get different messages each time!
Look for a Chicago-based GoodyBag program to be launching by the end of august (running on xtramedium's digital network) -- populated by name advertisers AND for other GoodyBag programs to be popping up all over the States & Canada, hosted by your local retailers!
To start a GoodyBag program for your business go to our advertiser resource site!