qtags co-founder Allison Gower writes about Mobility Marketing on MarketingProfs.com -
Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are?
In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your media plan contains a significant amount of mobile-compatible mediums, you are not optimizing your reach.
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