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Mobile Marketing has come a long way in the past two years. Initially advertisers were seeking to use mobile marketing as a way to 'capture' mobile numbers and to send these numbers advertising messages. And over the past two years, there have been many shortcode holders willing to do this for them & many texting services willing to accept numbers for a blast (without really knowing where they came from and if they were truly opted in). Nothing but bad could come of that strategy though - and I'm thrilled that the carriers and aggregators are getting very strict about creating best practices and enforcing them.
Here is a super overview of expected Best Practices from shortcode holders and texting services - from Laura Marriott of the Mobile Marketing Association.
Also - in a recent article in RCR Wireless - I love this quote from Cingular's Chris Black --
"The work we do around auditing and monitoring (marketing practices) might just be the most important work we do from here on in. Those of you who are in this for the short term, I hope we find you all and kick you all out."
It has always been qtags' practice to follow and/or exceed the carriers' best practices -- and that hasn't always made us popular - and we've lost many orders to texting services who were willing to turn-over numbers to advertisers and/or accept numbers from other sources.
The good news is that the best way to communicate with your customer does NOT include capturing his/her number and blasting messages. It is to start a dialog via text and then let your customer control it -- while providing them salient information and rewards.
qtags text is ready to help advertisers with that -- we have been since March 2005 -- let us hear from you!