Consumers like Relevant Information

This just in from Forrester -

"...consumers will happily engage provided that marketers deliver valuable information or content..."

"Thirty-five percent of U.S. households that own a mobile phone engage in text messaging, which is creating a viable audience for marketers.

However, marketers must take heed, Forrester said. Mobile marketing is about offering value, not interrupting consumers with unmoving and irrelevant ads

Read the full report - is the US ready for Mobile Marketing

My POV?  Let the consumer take control -- let them decide when to view the ad or get more information -- text to short-codes are a great way to give your customer the control and engage them.