qtags offers GuestAssist program solutions to stadiums, arenas, conference centers, government agencies, and corporations throughout the United States, Canada and the Caribbean. Learn more at www.GuestAssist.net.
American Express is using qtags keywords to make it easier for sports fans to apply for THE CARD. Text a keyword displayed on in-stadium advertising and get a phone number to call and apply. (better than writing it on your beer cup!).
Carlson Companies and Sullivan Events used qtags keyword text to deliver prizes, special messages and event news at a recent night on the town at Sambuca in Houston. Using qtags text, Carlson enjoyed over 2,000 interactions with the night's crowd and delivered rewards provided by Radisson Orlando and other local retailers.
Microsoft is using qtags text keywords to satisfy their cravings for awareness & use of their LIVE Search for mobile phones. The awareness campaign includes radio spots in target cities which make it easy for the listener to connect to more information about the sevice, right away, in the moment of interest.
text 'live' to 78247 [and get what you want, when you want, right where you are....]
qtags text has begun offering dot-mobi pages for advertisers using the keyword text-to program. The dot-mobi sites (pages that are specifically configured to be browsable on mobile phones) allow an advertiser to create extremely targeted groups (micro-target), capture follow-up information about a customer like name and/or email address, direct the customer to more information online and deliver specifically relevant promotional rewards.
qtags' clients using dot-mobi's to support their text-messaging campaigns include Jack Nadel International and Accenture.
qtags emphasizes that advertisers should integrate any text-messaging effort into the overall marketing communication program and recommends four main approaches;
use qtags keywords to make advertisements stickier or easier to remember: your target sees the ad, and by texting a keyword can get a message foot-print in two places, on the mobile phone and online in the qtags.com InBox. The text function essentially allows the audience to bookmark the idea or message or service.
use qtags keywords to build communities that are micro-targetted and want to receive future communications via text-message from the advertiser
use qtags keywords to deliver promotions or rewards
use qtags keywords to invite interaction like voting or feedback
qtags is excited to announce a partnership with AdPack USA, the company that offers advertisers the opportunity to distribute advertising messages and coupons via packs of tissues. The partnership will allow AdPack's clients to add a qtag keyword to their tissue-pack creative -- allowing their audience to text to find out more information, get a promotion, be entered into a contest, join a group or vote.
Steve Jacobs, president AdPack USA says:
"By partnering with qtags and creating specific web pages for coupon inserts, we can easily help our clients more quicly gauge how well their campaigns are performing."
....and he is excited about the blend of proven and effective traditional marketing with the "instant gratification and feedback offered by interactive marketing."
qtags text is sponsoring the 2007 Tour de Pink - a cycling fundraiser run by the Pink Ribbons Project. Using the arts, the Pink Ribbons Project saves lives and improves the quality of life for those touched by breast cancer. Since its inception, the Project has raised over $1,000,000.
The 2007 Tour de Pink is the only Texas bike ride solely benefiting breast cancer. The ride is 9/9 at Prairie View A&M and features 12, 23, 47, 63 and 100 mile routes. A post-ride festival will feature artists and entertainment from the Houston and Prairie View communities for cyclists, volunteers and their families.
Compass Bank is the presenting sponsor and other sponsors include Bracewell & Guiliana, Houston Chronicle, OSO Promotions, AstraZeneca Oncology, BikeBarn, St. Lukes and Kirksey.
Get involved -- text 'pink' to 78247
Here I am with my co-pilot on Tour de Pink day 9/9/07 -- but there is still lots to know about Pink Ribbons -- get involved, text PINK today!