qtags text is featured in today's Wireless Week's exploration of Mobile Advertising.
One of the companies involved in text-based advertising is qtags, a Houston-based mobile marketing company that uses short codes to provide mobile interactive content, including promotions and coupons. Its clients include Accenture, NAS Recruitment, Fidelity Investments, Toyota, Verizon Wireless, American Express, CITI and Hewlett Packard.
“Our goal,” says founder Allison Gower, “is to help the consumer control their advertising.” Qtags connects consumers and brands off-line and online, Gower says, by making content interactive via SMS. An example is texting a keyword like “Verizon” to qtags’ shortcode, 78247, and the user gets information about jobs available at Verizon Wireless. The texts are saved online. Many of the current campaigns are job recruitment related.
The service can help brand names build communities of consumers who have an interest in their products, Gower says. The overall service is free of advertising although community sites might have sponsored sites.
Mobile provides context of time and place, she says. When someone enters a store and sees a promotion, a consumer can text to get specials listed on their phone.