qtags offers GuestAssist program solutions to stadiums, arenas, conference centers, government agencies, and corporations throughout the United States, Canada and the Caribbean. Learn more at www.GuestAssist.net.
KVBC Las Vegas is using qtags text-messaging to promote its weekly Sunday Night Football parties. Weekly 30-second spots invite viewers to text to enter to win free seats at the Football parties at a local venue.
iMedia Caribbean is now offering the first short-code based text-messaging services in select areas of the Caribbean. iMedia's short-code service is being powered by qtags-text via a direct hook-up to specific area carriers.
Via this qtags-text powered service, iMedia is offering coupon-delivery services and voting programs to local retailers and broadcast companies.
iMedia Caribbean was founded in Trinidad, by a team of experts with over 50 years experience in the fields of Marketing, Information Technology, Communications and business development, to be the leaders and the driving force of mobile marketing solutions in the Caribbean.
Eagles fans who need emergency help or who have a situation that
requires the attention of stadium personnel can text a keyword to 78247
(q-t-a-g-s). This initial text creates a channel for private
communication between the fan and stadium support staff, allowing both
to communicate back and forth using a web interface and the fan's
mobile phone. The keyword is communicated to fans via in-stadium
signage and the Lincoln Financial Field scoreboard.
"The text alert system allows us to quickly and effectively identify
problems and respond as needed -- even when the crowd is loud," says
Eagles Leonard Bonacci, Direct Event Services. "Our qtags-powered system enables us to
communicate privately in real-time using a mode of communication most
accessible for fans, the mobile phone."
The Eagles are joining a wide range of other organizations relying on
text message for security/support assistance. Around the country,
various police departments are using text messaging to receive tips and
communicate with citizens, and a number of universities and schools
have instituted text-messaging platforms for student alerts.
"The benefits are clear -- you can quickly and easily communicate with
audiences as needed, in real-time, with a cost-effective platform that
offers a wide range of options," says Allison Gower, president of
qtags. "We can customize responses in multiple ways in order to enable
information flow and timely reactions."
I’m so tempted to write this post using text message speak, but I’ll try
to refrain… LOL. Anyway, Philadelphia Eagles fans attending home games
can now text message stadium personnel from their seat if there’s a
problem that needs the assistance of the Lincoln Financial Field staff.
Thanks to a partnership between the Eagles and qtags, fans now have the ability to spam the stadium staff at will.
Recruiting programs across the U.S. and Canada are using qtags text-keywords to help candidates remember deadlines, learn more about job fairs, submit applications and connect to online job listings.
NAS Recruitment Communications, a division of McCann Erickson specializing in recruitment advertising has helped client companies including Caremark, Fidelity Investments, Children's Hospital Boston, University of Maryland Medical Center integrate the interactivity of qtags text messaging. Sample keywords include;
Accenture has integrated qtags text-keywords throughout their U.S. and Canadian campus recruiting, helping graduating seniors connect to online information and submit applications.
Recently I had the pleasure of meeting with Josh Tabin from Startup.com. He is working to help Houston-based start-ups connect with investors and to create a networking context appropriate for the 4th largest city in the U.S.
It's rare to find someone in the
advertising industry that appreciates the value of turning your customers into
raving fans. Allison Gower is such a person.
Allison Gower is no stranger to startups. In
1998, she founded The Platform Group Gallery, a Houston based manufacturer of
promotional packaging. Just make a cursory review of their website and you can
feel the how the customer experience permeates every section of their site.
Now, Gower has taken that same approach that has made The Platform Gallery one
of Houston's fastest growing companies (they were #77 on the 2007 Houston Business
Journal's Fast 100 list) to her newest startup, qtags.
The service is built using short-codes
that allow users to send "quick tags" using their text messaging
service to effectively bookmark an advertisement they see that display varying
qtag words. This will then store the advertisement's info in the users inbox
for review at some later, and more convenient time. An example of this can be
seen through the image below featuring a campaign in Boston for Lucida Healthcare Group.
"I came up with the idea soon after
becoming a mother. I found that I consistently saw ads that were interesting to
me but could not keep track or recall the important information about that ad
when my day settled down. My thought was that if I could find a way to work
with advertisers to develop a platform for bookmarking those ads, it would
provide advertisers with a more concrete way to measure campaign ROI and make
ad placement more effective," says Gower.
According to a 2006 study by the
Shosteck Group, an international telecommunications consultancy providing
comprehensive strategic market, competitive, and technology analyses for a
broad range of clients in the global cellular and telecoms markets for over 23
years, "mobile advertising is a huge opportunity with the potential to
generate in excess of $10 billion in annual revenues by 2010." I
personally have seen reports that have this market ranging anywhere from $1
billion and up. Why else do you think Google and Apple is so focused on the upcoming
700 MHz auction?
Although qtag's model is similar to that of
another recently featured startup, WHAMtext, the models target different niche segments within
the mobile advertising space. Both are based here in Houston but interestingly
enough, are not seeing much traction in the Houston markets.
"Most of our business today is coming
from major markets outside of Houston, like Boston and Chicago. I think that
Houston is slowly developing a stronger presence in advertising, but we still
have a ways to go," said Gower.
qtags-text is now available through iMedia in the Caribbean. Ian John, CEO of iMedia is working extremely successfully to integrate text-messaging into broadcast programming via vote & promotion programs throughout the region. iMedia is also working with the Department of Education to integrate text-messaging into communities & school programs. Expect to see more on this successful international outreach over the next few weeks as iMedia implements ground-breaking communications & reward delivery services via the short-code 78247.