Domain Name Wire attended the 5th Annual Rice Alliance IT and Web 2.0 forum and writes -
qtags is a service that lets you text a phrase to a text number and get information back. For example, you might see a sign at a store that’s hiring and text ‘jobs’ to a 5 digit number. You’d then get a message back with more information as well as a bookmark in your qtags account so you can follow up about the job.
qtags’ elevator pitch at the conference was excellent and included a good use of the .mobi domain. The presenter asked the audience to text ‘rice’ to 78247. Within seconds, the audience received a text message back with a link to the company’s details. The link was to m.qtags.mobi/rice. This is a .mobi site that includes the company’s pitch to investors:
I thought this was clever and a good use of .mobi.
qtags' clients are integrating .mobi's into text-messaging programs more frequently. As an increasing number of mobile phones are web-capable, it is a way to connect to more information, easily and quickly. Other examples of 'good uses' of .mobi include a program by Archstone Clinton in Manhattan (text 'rent' to 78247) and Accenture in campus-recruiting programs in Canada and US (text 'contribute' to 78247).