From 10/20 RCR Wireless article -- GuestAssist noted as short-code application providing consumer benefit of communication and security.
From the perspective of a consumer, text messaging provided via short codes is no different from ‘phone to phone’ text messaging that uses a longer code. There is no reason to distinguish the regulatory treatment of short-code text messaging and ‘phone to phone’ text messaging simply because of the length of the address used to send the message,” the public-interest groups stated. “Yet, the carriers’ documents confirm that wireless carriers often discriminate against would-be providers of text-messaging services via short codes based on the content of the information or the type of services they seek to offer.”
The public-interest organizations insist wireless providers are abusing their role as gate-keepers of short codes and thereby undermining an increasingly important means of basic communications for schools, public safety, voter registration and other entities. The groups scoff at the notion that short codes are simply a medium for marketing and billing, calling the view simplistic and misleading in view of “the increasingly vital role that text messaging via short codes plays in our society and democracy.” They said short codes are being used for the United Nation’s new ‘text messaging for peace’ campaign; Mobile Voter’s effort to encourage voter registration; Qtag’s new service enabling attendees at a sporting event or a concert to contact stadium authorities about a medical situation or unruly fans; a Boston police program to curb crime by texting tips to law enforcement; and donations to the Red Cross. Such applications of short codes, according to the public-interest entities, are not included in MMA’s list of acceptable uses.