From the Democrat & Chronicle - 10/31/08:
In an effort to make Ralph Wilson Stadium more fan friendly, the Bills will debut a text-messaging system Sunday when they host the New York Jets that will allow fans to report problems or emergencies in their sections via their cell phone.
The system, called GuestAssist, will allow fans to send text messages to stadium personnel who can then assist them with their problem, be it a health emergency or dealing with an unruly fan sitting next to them.
"We're always looking to do new things, and this just kind of made sense," said Andy Major, the Bills executive director of marketing
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