When Yankee Stadium opens in April 2009, GuestAssist by qtags will be in the starting lineup.
The New York Yankees, Major League Baseball's most storied
franchise, have selected GuestAssist to improve fans' game-day
experience at the state-of-the-art facility, currently under
construction in the Bronx.
GuestAssist provides instant two-way, text messaging-based
communication between ticket holders and event staff, allowing for
improved management of safety, security and guest services. The Yankees
are the first Major League Baseball team scheduled to implement the
system for the upcoming season.
"GuestAssist is the clear industry leader in stadium communication
services, with a proven track record in facilities across the National
Football League," said Yankees Chief Operating Officer Lonn A. Trost.
"We believe it will make a big difference in our guest services,
enabling us to provide the best possible experience for Yankees fans
watching their team play in Yankee Stadium."
GuestAssist will provide a simple text message code that will permit
fans to send questions, concerns or requests via their mobile phones to
Yankee Stadium's Command and Control Center. The number will be
communicated to fans via Stadium signage, public address announcements
and other means.
A single staff member can handle and respond to incoming requests
through GuestAssist's customized software interface. The operator can
send reply messages directly to the fan's phone to answer questions or
obtain more information, and, if necessary, can quickly dispatch
safety/security, medical or guest services staff to the appropriate
location.
GuestAssist will also provide the Yankees with post-event reporting and
analysis of guests' concerns which will help the Yankees improve
staffing, fine-tune Yankee Stadium security procedures and better
understand Yankees fans' common questions and further concerns.
Trost further stated, "This key feature will allow us to identify
issues and make adjustments, all based on the input we receive from
fans. It could be anything from where to station support personnel to
improving directional signage. GuestAssist's post-event reporting will
enable us to see trends and respond as needed."
GuestAssist has a number of new features under development to expand
the system's capabilities, said Jeremy Konko, chief operating officer
of qtags. But it has already had a major positive impact for
professional sports franchises using it.
"One of the best GuestAssist stories we've heard is one about season
ticket holders who traveled two hours to a game only to find they had
left their tickets at home," said Konko. "They used GuestAssist to
quickly contact Guest Services and were helped within minutes. That's
the kind of situation that used to cause a great deal of frustration
for guests. Now, for teams like the Yankees and others who are using
GuestAssist, it's an opportunity to showcase excellent customer
service."
In addition to the Yankees, GuestAssist is expanding its customer
base to a wide range of other major college and professional sports
venues and even non-sports events such as concerts and festivals, Konko
said.
Houston-based qtags is a member of the Stadium Managers Association and the International Association of Assembly Managers.
About GuestAssist
GuestAssist is a web-based communications service that enables
one-to-one text messaging communications between fans and guests and
central stadium or facility operations. GuestAssist is currently
licensed for use at venues across the U.S. such as:
- Yankee Stadium (New York Yankees)
- Georgia Dome (Atlanta Falcons)
- Lincoln Financial Field (Philadelphia Eagles)
- Cleveland Browns Stadium (Cleveland Browns)
- Heinz Field (Pittsburgh Steelers and University of Pittsburgh)
- M & T Bank Stadium (Baltimore Ravens)
- Giants Stadium (New York Giants and New York Jets)
- FedEx Field (Washington Redskins)
- Ford Field (Detroit Lions)
- MacAfee Coliseum (Oakland Raiders)
- Texas Stadium (Dallas Cowboys)
- Invesco Field (Denver Broncos)
- Ralph Wilson Stadium (Buffalo Bills)
- Gillette Stadium (New England Patriots)
- Lucas Oil Stadium (Indianapolis Colts)
About qtags, llc
qtags llc provides mobility solutions to stadiums, arenas, conference
centers, government agencies, and corporations throughout the United
States, Canada and the Caribbean. Learn more at www.GuestAssist.net.
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