The National Association of College Stores offers Retailers some insight on 18-24 year old purchasers. Their StudentWatch(TM) research from August 05 found -
- 91% of students living on-campus go online every day.
- When asked how likely they would be to visit a store (physical or online) after being exposed to different advertising methods or product specifications, students ranked the price of products and recommendations from friends or family highest. E-mail ads and pop-ups were ranked as the lowest.