If you want to talk to Teens - make sure they can send you a text message.
A recent Harris Interactive survey completed for Disney Mobile Cell and Tell Service found that text messaging is the "primary form of communication" for 44 percent of cell-phone users age 10 to 17. Fifty-eight percent said they have used text messaging in school during class. They also use it:
• At movies (52 percent);
• At the dinner table (28 percent);
• To ask someone out on a date (14 percent);
• To break up with someone (7 percent);
• Within 10 minutes of waking up in the morning (26 percent).
This same group is also the most likely to own mobile phones that can browse the internet. If you are targeting this age group, your communication should definitely include a way for your audience to text you AND to browse your information via a mobile phone. Setting up a teen-friendly program is easy with qtags text - lease a keyword by the month and add dot-mobi pages to embed inside your keyword's text-replies. You can also build a permission-based group using qtags keywords.
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